diff --git a/client/css/styles.css b/client/css/styles.css
index 078e858..1b05f76 100644
--- a/client/css/styles.css
+++ b/client/css/styles.css
@@ -23,6 +23,20 @@ summary {
   cursor: pointer;
 }
 
+.external-link::after {
+  content: '';
+
+  display: inline-block;
+  width: 1.1ch;
+  height: 1.1ch;
+  margin-left: 0.3ch;
+
+  background: url('../img/external-link-icon.svg');
+  background-repeat: no-repeat;
+  background-size: contain;
+  vertical-align: baseline;
+}
+
 .PrimaryActionButton {
   display: inline-block;
   padding: 4px 16px;
diff --git a/client/img/external-link-icon.svg b/client/img/external-link-icon.svg
new file mode 100644
index 0000000..1186ca3
--- /dev/null
+++ b/client/img/external-link-icon.svg
@@ -0,0 +1,5 @@
+<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 11 10">
+  <g fill="none" fill-rule="evenodd" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round">
+    <path d="M8.5 5.5v3a1 1 0 0 1-1 1H2a1 1 0 0 1-1-1V3a1 1 0 0 1 1-1h3M7 .5h3v3M4.5 6L10 .5"/>
+  </g>
+</svg>
diff --git a/shared/views/RightPanelContentView.js b/shared/views/RightPanelContentView.js
index 59dd96c..fbb0bc5 100644
--- a/shared/views/RightPanelContentView.js
+++ b/shared/views/RightPanelContentView.js
@@ -2,18 +2,18 @@
 
 const { TemplateView } = require('hydrogen-view-sdk');
 
+const assert = require('matrix-public-archive-shared/lib/assert');
 const CalendarView = require('matrix-public-archive-shared/views/CalendarView');
 const TimeSelectorView = require('matrix-public-archive-shared/views/TimeSelectorView');
-const assert = require('matrix-public-archive-shared/lib/assert');
 
 class RightPanelContentView extends TemplateView {
   render(t, vm) {
     assert(vm.shouldIndex !== undefined);
     assert(vm.shouldShowTimeSelector !== undefined);
 
-    let maybeIndexedMessage = 'This room is not being indexed by search engines.';
+    let maybeIndexedMessage = 'This room is not being indexed by search engines ';
     if (vm.shouldIndex) {
-      maybeIndexedMessage = 'This room is being indexed by search engines.';
+      maybeIndexedMessage = 'This room is being indexed by search engines ';
     }
 
     return t.div(
@@ -33,7 +33,19 @@ class RightPanelContentView extends TemplateView {
             className: 'RightPanelContentView_footer',
           },
           [
-            t.p(maybeIndexedMessage),
+            t.p([
+              maybeIndexedMessage,
+              '(',
+              t.a(
+                {
+                  className: 'external-link RightPanelContentView_footerLink',
+                  href: 'https://github.com/matrix-org/matrix-public-archive/blob/main/docs/faq.md#how-do-i-opt-out-and-keep-my-room-from-being-indexed-by-search-engines',
+                  target: '_blank',
+                },
+                'more info'
+              ),
+              ').',
+            ]),
             t.div(
               {
                 className: 'RightPanelContentView_footerLinkList',