diff --git a/synapse/api/constants.py b/synapse/api/constants.py
index 2af5424029..f69f2445a2 100644
--- a/synapse/api/constants.py
+++ b/synapse/api/constants.py
@@ -31,8 +31,8 @@ class Feedback(object):
     """Represents the types of feedback a user can send in response to a
     message."""
 
-    DELIVERED = u"d"
-    READ = u"r"
+    DELIVERED = u"delivered"
+    READ = u"read"
     LIST = (DELIVERED, READ)
 
 
diff --git a/synapse/api/events/room.py b/synapse/api/events/room.py
index 2a7b5e8aba..9faad57ac0 100644
--- a/synapse/api/events/room.py
+++ b/synapse/api/events/room.py
@@ -13,7 +13,7 @@
 # See the License for the specific language governing permissions and
 # limitations under the License.
 
-from synapse.api.constants import Membership
+from synapse.api.constants import Feedback, Membership
 from synapse.api.errors import SynapseError
 from . import SynapseEvent
 
@@ -93,17 +93,19 @@ class MessageEvent(SynapseEvent):
 class FeedbackEvent(SynapseEvent):
     TYPE = "m.room.message.feedback"
 
-    valid_keys = SynapseEvent.valid_keys + [
-        "msg_id",  # the message ID being acknowledged
-        "msg_sender_id",  # person who is sending the feedback is 'user_id'
-        "feedback_type",  # the type of feedback (delivery, read, etc)
-    ]
+    valid_keys = SynapseEvent.valid_keys
 
     def __init__(self, **kwargs):
         super(FeedbackEvent, self).__init__(**kwargs)
+        if not kwargs["content"]["type"] in Feedback.LIST:
+            raise SynapseError(400, "Bad feedback value.")
 
     def get_content_template(self):
-        return {}
+        return {
+            "type": u"string",
+            "target_event_id": u"string",
+            "msg_sender_id": u"string"
+        }
 
 
 class InviteJoinEvent(SynapseEvent):
diff --git a/synapse/rest/room.py b/synapse/rest/room.py
index e00f74cf19..a98c7b5c14 100644
--- a/synapse/rest/room.py
+++ b/synapse/rest/room.py
@@ -228,75 +228,6 @@ class JoinRoomAliasServlet(RestServlet):
         defer.returnValue((200, ret_dict))
 
 
-class FeedbackRestServlet(RestServlet):
-    PATTERN = client_path_pattern(
-        "/rooms/(?P<room_id>[^/]*)/messages/" +
-        "(?P<msg_sender_id>[^/]*)/(?P<msg_id>[^/]*)/feedback/" +
-        "(?P<sender_id>[^/]*)/(?P<feedback_type>[^/]*)$"
-    )
-
-    def get_event_type(self):
-        return FeedbackEvent.TYPE
-
-    @defer.inlineCallbacks
-    def on_GET(self, request, room_id, msg_sender_id, msg_id, fb_sender_id,
-               feedback_type):
-        yield (self.auth.get_user_by_req(request))
-
-        # TODO (erikj): Implement this?
-        raise NotImplementedError("Getting feedback is not supported")
-
-#        if feedback_type not in Feedback.LIST:
-#            raise SynapseError(400, "Bad feedback type.",
-#                               errcode=Codes.BAD_JSON)
-#
-#        msg_handler = self.handlers.message_handler
-#        feedback = yield msg_handler.get_feedback(
-#            room_id=urllib.unquote(room_id),
-#            msg_sender_id=msg_sender_id,
-#            msg_id=msg_id,
-#            user_id=user.to_string(),
-#            fb_sender_id=fb_sender_id,
-#            fb_type=feedback_type
-#        )
-#
-#        if not feedback:
-#            raise SynapseError(404, "Feedback not found.",
-#                               errcode=Codes.NOT_FOUND)
-#
-#        defer.returnValue((200, json.loads(feedback.content)))
-
-    @defer.inlineCallbacks
-    def on_PUT(self, request, room_id, sender_id, msg_id, fb_sender_id,
-               feedback_type):
-        user = yield (self.auth.get_user_by_req(request))
-
-        if user.to_string() != fb_sender_id:
-            raise SynapseError(403, "Must send feedback as yourself.",
-                               errcode=Codes.FORBIDDEN)
-
-        if feedback_type not in Feedback.LIST:
-            raise SynapseError(400, "Bad feedback type.",
-                               errcode=Codes.BAD_JSON)
-
-        content = _parse_json(request)
-
-        event = self.event_factory.create_event(
-            etype=self.get_event_type(),
-            room_id=urllib.unquote(room_id),
-            msg_sender_id=sender_id,
-            msg_id=msg_id,
-            user_id=user.to_string(),  # user sending the feedback
-            feedback_type=feedback_type,
-            content=content
-            )
-
-        msg_handler = self.handlers.message_handler
-        yield msg_handler.send_feedback(event)
-
-        defer.returnValue((200, ""))
-
-
 class RoomMemberListRestServlet(RestServlet):
     PATTERN = client_path_pattern("/rooms/(?P<room_id>[^/]*)/members$")
 
@@ -447,7 +378,6 @@ def register_txn_path(servlet, regex_string, http_server, with_get=False):
 
 def register_servlets(hs, http_server):
     RoomStateEventRestServlet(hs).register(http_server)
-    FeedbackRestServlet(hs).register(http_server)
     RoomCreateRestServlet(hs).register(http_server)
     RoomMemberListRestServlet(hs).register(http_server)
     RoomMessageListRestServlet(hs).register(http_server)
diff --git a/synapse/storage/feedback.py b/synapse/storage/feedback.py
index cdc6670116..513b72d279 100644
--- a/synapse/storage/feedback.py
+++ b/synapse/storage/feedback.py
@@ -23,9 +23,9 @@ class FeedbackStore(SQLBaseStore):
     def _store_feedback(self, event):
         return self._simple_insert("feedback", {
             "event_id": event.event_id,
-            "feedback_type": event.feedback_type,
+            "feedback_type": event.content["type"],
             "room_id": event.room_id,
-            "target_event_id": event.target_event,
+            "target_event_id": event.content["target_event_id"],
             "sender": event.user_id,
         })