diff --git a/changelog.d/6012.feature b/changelog.d/6012.feature
new file mode 100644
index 0000000000..25425510c6
--- /dev/null
+++ b/changelog.d/6012.feature
@@ -0,0 +1 @@
+Add report_stats_endpoint option to configure where stats are reported to, if enabled. Contributed by @Sorunome.
diff --git a/docs/sample_config.yaml b/docs/sample_config.yaml
index c970a1c679..dd4e2d5ebd 100644
--- a/docs/sample_config.yaml
+++ b/docs/sample_config.yaml
@@ -985,6 +985,11 @@ metrics_flags:
 # Whether or not to report anonymized homeserver usage statistics.
 # report_stats: true|false
 
+# The endpoint to report the anonymized homeserver usage statistics to.
+# Defaults to https://matrix.org/report-usage-stats/push
+#
+#report_stats_endpoint: https://example.com/report-usage-stats/push
+
 
 ## API Configuration ##
 
diff --git a/synapse/app/homeserver.py b/synapse/app/homeserver.py
index 04f1ed14f3..774326dff9 100644
--- a/synapse/app/homeserver.py
+++ b/synapse/app/homeserver.py
@@ -561,10 +561,12 @@ def run(hs):
 
         stats["database_engine"] = hs.get_datastore().database_engine_name
         stats["database_server_version"] = hs.get_datastore().get_server_version()
-        logger.info("Reporting stats to matrix.org: %s" % (stats,))
+        logger.info(
+            "Reporting stats to %s: %s" % (hs.config.report_stats_endpoint, stats)
+        )
         try:
             yield hs.get_simple_http_client().put_json(
-                "https://matrix.org/report-usage-stats/push", stats
+                hs.config.report_stats_endpoint, stats
             )
         except Exception as e:
             logger.warn("Error reporting stats: %s", e)
diff --git a/synapse/config/metrics.py b/synapse/config/metrics.py
index 9eb1e55ddb..ec35a6b868 100644
--- a/synapse/config/metrics.py
+++ b/synapse/config/metrics.py
@@ -37,6 +37,9 @@ class MetricsConfig(Config):
     def read_config(self, config, **kwargs):
         self.enable_metrics = config.get("enable_metrics", False)
         self.report_stats = config.get("report_stats", None)
+        self.report_stats_endpoint = config.get(
+            "report_stats_endpoint", "https://matrix.org/report-usage-stats/push"
+        )
         self.metrics_port = config.get("metrics_port")
         self.metrics_bind_host = config.get("metrics_bind_host", "127.0.0.1")
 
@@ -95,4 +98,10 @@ class MetricsConfig(Config):
         else:
             res += "report_stats: %s\n" % ("true" if report_stats else "false")
 
+        res += """
+        # The endpoint to report the anonymized homeserver usage statistics to.
+        # Defaults to https://matrix.org/report-usage-stats/push
+        #
+        #report_stats_endpoint: https://example.com/report-usage-stats/push
+        """
         return res