diff --git a/README.md b/README.md
index f19fb52a4..0dae2f3d7 100644
--- a/README.md
+++ b/README.md
@@ -66,15 +66,15 @@ For support/questions/help, there is [/r/uBlockOrigin](https://www.reddit.com/r/
## Philosophy
-uBlock Origin (or uBlock₀) is not an *ad blocker*; it's a general-purpose blocker. uBlock₀ blocks ads through its support of the [Adblock Plus filter syntax](https://adblockplus.org/en/filters). uBlock₀ [extends](https://github.com/gorhill/uBlock/wiki/Filter-syntax-extensions) the syntax and is designed to work with custom rules and filters. Furthermore, advanced mode allows uBlock₀ to work in [default-deny mode](https://github.com/gorhill/uBlock/wiki/Dynamic-filtering:-default-deny), which mode will cause [all 3rd-party network requests](https://requestpolicycontinued.github.io/#what-are-cross-site-requests) to be blocked by default, unless allowed by the user.
+uBlock Origin (or uBlock₀) is not an *ad blocker*; it's a general-purpose blocker. uBlock Origin blocks ads through its support of the [Adblock Plus filter syntax](https://adblockplus.org/en/filters). uBlock Origin [extends](https://github.com/gorhill/uBlock/wiki/Filter-syntax-extensions) the syntax and is designed to work with custom rules and filters. Furthermore, advanced mode allows uBlock Origin to work in [default-deny mode](https://github.com/gorhill/uBlock/wiki/Dynamic-filtering:-default-deny), which mode will cause [all 3rd-party network requests](https://requestpolicycontinued.github.io/#what-are-cross-site-requests) to be blocked by default, unless allowed by the user.
That said, it's important to note that using a blocker is **NOT** [theft](https://twitter.com/LeaVerou/status/518154828166725632). Don't fall for this creepy idea. The _ultimate_ logical consequence of `blocking = theft` is the criminalisation of the inalienable right to privacy.
-Ads, "unintrusive" or not, are just the visible portions of privacy-invading apparatus entering your browser when you visit most sites nowadays. **uBlock₀'s main goal is to help users neutralize such privacy-invading apparatus** — in a way that welcomes those users who don't wish to use more technical, involved means (such as [µMatrix](https://github.com/gorhill/uMatrix)).
+Ads, "unintrusive" or not, are just the visible portions of privacy-invading apparatus entering your browser when you visit most sites nowadays. **uBlock Origin's main goal is to help users neutralize such privacy-invading apparatus** — in a way that welcomes those users who don't wish to use more technical, involved means (such as [µMatrix](https://github.com/gorhill/uMatrix)).
-_EasyList_, _Peter Lowe's Adservers_, _EasyPrivacy_ and _Malware domains_ are enabled by default when you install uBlock₀. Many more lists are readily available to block trackers, analytics, and more. Hosts files are also supported.
+_EasyList_, _Peter Lowe's Adservers_, _EasyPrivacy_ and _Malware domains_ are enabled by default when you install uBlock Origin. Many more lists are readily available to block trackers, analytics, and more. Hosts files are also supported.
-Once you install uBlock₀, you may easily un-select any of the pre-selected filter lists if you think uBlock₀ blocks too much. For reference, Adblock Plus installs with only _EasyList_ enabled by default.
+Once you install uBlock Origin, you may easily un-select any of the pre-selected filter lists if you think uBlock Origin blocks too much. For reference, Adblock Plus installs with only _EasyList_ enabled by default.
## Performance
@@ -107,7 +107,7 @@ uBlock Origin is also easy on the CPU
Being lean and efficient doesn't mean blocking less
For details of benchmark, see
-uBlock₀ and others: Blocking ads, trackers, malwares.
+uBlock Origin and others: Blocking ads, trackers, malwares.
## Installation
@@ -116,9 +116,9 @@ Feel free to read [about the extension's required permissions](https://github.co
#### Chromium
-You can install the latest version [manually](https://github.com/gorhill/uBlock/tree/master/dist#install), from the [Chrome Store](https://chrome.google.com/webstore/detail/ublock-origin/cjpalhdlnbpafiamejdnhcphjbkeiagm), or from the [Opera store](https://addons.opera.com/extensions/details/ublock/).
+You can install the latest version [manually](https://github.com/gorhill/uBlock/tree/master/dist#install), from the [Chrome Web Store](https://chrome.google.com/webstore/detail/ublock-origin/cjpalhdlnbpafiamejdnhcphjbkeiagm), or from the [Opera add-ons](https://addons.opera.com/extensions/details/ublock/).
-There is also a development version in the Chrome store if you want to test uBlock Origin with the latest changes: see [_uBlock Origin dev build_](https://chrome.google.com/webstore/detail/ublock-origin-dev-build/cgbcahbpdhpcegmbfconppldiemgcoii).
+There is also a development version in the Chrome Web Store if you want to test uBlock Origin with the latest changes: see [_uBlock Origin dev build_](https://chrome.google.com/webstore/detail/ublock-origin-dev-build/cgbcahbpdhpcegmbfconppldiemgcoii).
It is expected that uBlock Origin is compatible with any Chromium-based browsers.
@@ -153,7 +153,7 @@ Note that issues specific to the Safari fork are the responsibility of the curre
#### Note for all browsers
-To benefit from uBlock Origin's higher efficiency, it's advised that you don't use other inefficient blockers at the same time (such as AdBlock or Adblock Plus). uBlock₀ will do [as well or better](#blocking) than most popular ad blockers. Other blockers can also prevent uBlock₀'s privacy or anti-blocker features from working properly.
+To benefit from uBlock Origin's higher efficiency, it's advised that you don't use other inefficient blockers at the same time (such as AdBlock or Adblock Plus). uBlock Origin will do [as well or better](#blocking) than most popular ad blockers. Other blockers can also prevent uBlock Origin's privacy or anti-blocker features from working properly.
#### Deploying
@@ -178,7 +178,7 @@ really do want to contribute something, think about the people working hard
to maintain the filter lists you are using, which were made available to use by
all for free.
-You can contribute by helping translate uBlock₀ [on Crowdin](https://crowdin.net/project/ublock).
+You can contribute by helping translate uBlock Origin [on Crowdin](https://crowdin.net/project/ublock).
## License