diff --git a/README.md b/README.md
index af76e0792..5c63c9e49 100644
--- a/README.md
+++ b/README.md
@@ -22,70 +22,51 @@
-> uBlock comes in two sibling flavors: this project, and uBlock Origin.
-
-Differing features — same performance. Both free, open-source, and share the contributions of many.
-
-
-* [What is uBlock?](#what-is-ublock)
-* [Installing uBlock](#getting-started)
+* [Getting Started & Installation](#getting-started)
* [Performance & Benchmarks](#performance)
-* [Release History](#release-history)
* [Tips](#tips)
-* [Wiki](https://github.com/chrisaljoudi/uBlock/wiki)
-
-## What is uBlock?
-
-uBlock is a general-purpose blocker — not an *ad blocker* specifically.
-
-uBlock blocks ads through its support of the [Adblock Plus filter syntax](https://adblockplus.org/en/filters). uBlock [extends](https://github.com/chrisaljoudi/uBlock/wiki/Filter-syntax-extensions) the syntax and is designed to work with custom rules and filters.
-
-uBlock's main goal is to help users neutralize privacy-invading apparatus — ads being one example.
-
-[Feel free to read about uBlock's development philosophy](https://chrismatic.io/ublock/philosophy).
+* [About](#about-ublock)
## Getting started
-[Quick guide for basic usage](https://github.com/chrisaljoudi/uBlock/wiki/Quick-guide:-popup-user-interface).
-
#### Installation:
-* **Safari**: available to install [from the homepage](https://chrismatic.io/ublock/safari/), or from the [Safari Extension Gallery](https://extensions.apple.com/details/?id=net.gorhill.uBlock-96G4BAKDQ9).
-
* **Chrome**: available on the [Chrome Web Store](https://chrome.google.com/webstore/detail/ublock/epcnnfbjfcgphgdmggkamkmgojdagdnn) or for [manual](https://github.com/chrisaljoudi/uBlock/tree/master/dist#install) installation.
-* **Firefox**: available on the [Firefox Add-ons homepage](https://addons.mozilla.org/en-US/firefox/addon/ublock/), or for [manual](https://github.com/chrisaljoudi/uBlock/releases) installation.
+* **Safari**: available to install [from the homepage](https://chrismatic.io/ublock/safari/), or from the [Safari Extension Gallery](https://extensions.apple.com/details/?id=net.gorhill.uBlock-96G4BAKDQ9).
+
+* **Firefox**: available on the [Firefox Add-ons site](https://addons.mozilla.org/en-US/firefox/addon/ublock/), or for [manual](https://github.com/chrisaljoudi/uBlock/releases) installation.
* Due to Mozilla's review process, the version of uBlock available from the Add-ons homepage is currently often outdated. This isn't in our control.
* **Opera**: Opera shares Chrome's underlying engine, so you can install uBlock simply by grabbing the [latest release for Chrome](https://github.com/chrisaljoudi/uBlock/releases/latest).
+uBlock has tooltips throughout its UI to help you along. But just in case you need it, [here's a quick guide for basic usage](https://github.com/chrisaljoudi/uBlock/wiki/Quick-guide:-popup-user-interface).
+
## Performance
#### Memory
-
On average, uBlock really does make your browser run leaner. [1]
-Chromium [2]
+Chrome
-Firefox
-
-
Safari
-
-uBlock is also easy on the CPU
+uBlock is also CPU-efficient
Details of the benchmark available in this LibreOffice spreadsheet.