diff --git a/README.md b/README.md
index 7037a47d2..6343d53dc 100644
--- a/README.md
+++ b/README.md
@@ -6,7 +6,7 @@
-**uBlock:** an efficient blocker add-on for various browsers. Fast, potent, and lean. [](https://travis-ci.org/chrisaljoudi/uBlock)
+[**uBlock**](https://chrismatic.io/ublock/): an efficient blocker add-on for various browsers. Fast, potent, and lean. [](https://travis-ci.org/chrisaljoudi/uBlock)
* [What is uBlock?](#what-is-ublock)
* [Documentation](#documentation)